Packaging will continue to contribute to the success of men’s specific products with functional solutions. New components that make beauty and personal care products appear more masculine will help distinguish gender differences in beauty and personal care products. With almost 50% of men wanting to shop at a men’s beauty salon, the branded covering is challenged to stand out on the shelves, with today’s products looking very similar. Wrapping intended for men needs to differentiate on the shelves to stand out from similar designs and offer functionality.
More masculine covering means not only a design with grey, blue, and black colors. But also its components are specially designed for male skin. When starting your cosmetic company, think of having a uniquely designed product.
Let’s discuss how cosmetic boxes are profitable for your business.
Creating killer Cosmetic Boxes Packaging for your beauty brand:
In this article, you’ll see:
- The role of cosmetics packs in e-commerce
- How to design cosmetics boxes
- Creating a complete packaging set for a cosmetic brand
But before we dive right into the design, there’s a topic that’s becoming more and more important in the world of cosmetics:
Sustainability in the cosmetics industry:
More and more consumers are trusting smaller brands that use natural ingredients in their cosmetics. Today and with age, a cosmetic product that makes you look / smell/taste is essential. But what’s increasingly important is what that product is made of and what that product is packaged in.
Here are some sustainability tips to keep in mind when designing packs for your cosmetic brand:
Stay away from virgin plastic if possible.
- Use of recycled and/or recyclable materials as standard. Work on sustainability in the design of your products.
- Use high-quality wraps-ups that can be refilled in-store or with refill bags. Use easy-to-open covers so that 100% of the product can be used.
- Be transparent about the location of your ingredients and box and use them as USP.
- Sustainability in the cosmetics industry is over. The constant innovation of big and small brands keeps it in the right direction.
Getting started with cosmetic design:
There are a few fundamentals to know about covering design before you dive in and start getting unique.
Know your brand:
Chances are, you’ve put a lot of time, effort (and money) into your branding. So it is clear that you use your current design resources as the basis for your design or custom cosmetic boxes.
Know your customer:
Are your client’s beefy men looking for smooth skin that has never been noticed? Are you trying to appeal to health-conscious women who only want chemical-free cosmetics?
Want to attract teens obsessed with sparkly things?
You need to know who you are calling on when you are in the marketing world. A thorough image of your ideal customer and your branding will help you create the best possible packaging for your cosmetics.
Cosmetic packaging solutions:
To design the beautiful cosmetic packages, you need to decide which covering to use. Depending on where you sell your products and how you can get them to your customer, you will need different types of wrapping your custom printed cosmetic boxes.
Either you’re selling in-store or online, you’ll need the following:
- Product packaging
- Inner packs
- Delivery packages
Product packaging is the container that contains the raw product. The pump bottle contains your soap and the tube with moisturizer, etc. The inner packs contain the product packages, such as the thin box that contains mascara or lipstick. Delivery packaging is the first encase your customer interacts with and then takes the product home.
Product packaging for cosmetics:
Fortunately (or unfortunately), there are fairly standardized forms of product packages in the cosmetics industry. Your brand may attract a little unwanted attention if you decide to put your liquid soap in a container traditionally used for moisturizers. Think about the shape of your product and an effective way that you can put something on it.
Delivery packaging for cosmetics:
A well-designed paper bag can help your customer become a walking board when shopping elsewhere in a mall or busy mall. A rugged mailbox is a common solution for branded e-commerce or subscription boxes. Now that you have your branding and your customer-defined, and you know the best type of wrap up for your product, it’s time to look at a few necessary labels.
Other beneficial symbols:
Of course, many other symbols can help you build a rapport with your customer. Consider things like:
- Organic, vegan, natural, and/or cruelty-free certification logos if applicable
- Sustainable packaging certifications
- Warning labels for people with allergies
Now that you’ve got everything you need to have on your cosmetics wrapping, it’s time to get innovative. Here are a handful of different small cosmetic companies with unique packaging that gives you an idea of what’s for sale!
- Oases, a company that sells quality hair supplements for hair, has amazing wrap-ups. It is minimalist and uses a simple color that complements the dark red color of the tablets.
- Yope Soap is a company that produces fresh, intense, and fun soap that covers a variety of fruits, herbs, and other scents that will spice up your day.
Over to you
The cosmetics industry offers many challenges and opportunities. Small brands are easy to find, as are quality products, but it is not always easy to build brand loyalty and retain customers over and over again. With a little creative covering, you can pave the way for your customer to fall in love with your cosmetics, rather than just being another consumer of your cosmetic boxes wholesale products. There are a lot of creative opportunities.